The client was AeroFlexx, an Innventure Portfolio
Company working to develop an innovative
product of the same name. Developed by scientists
at Procter & Gamble, AeroFlexx pak technology is
an alternative to traditional liquid packaging that
solves several common issues for both distributors
“AeroFlexx packaging is good for the customer, the
consumer, and the environment,” explained Cedric
D’Souza, CTO of AeroFlexx.
The packaging features flexible walls with a unique
inner air-rib system to provide structure. Along
with a self-sealing valve, AeroFlexx packaging
incorporates a lightweight design that is easier
to ship and far less prone to breaking or leaking
than traditional bottles. The design is a win
for consumers - it provides no-mess, precise
dispensing and uses less plastic than standard
bottles, making it more environmentally friendly.
AeroFlexx also provides a completely new visual
“You have the ability to dress the bottle in a
360-degree design, which creates new marketing
opportunities,” said D’Souza.
However, the innovative concept was difficult to
prototype accurately. The packaging prototypes
required several complex design elements, like
transparency, colorful graphics, legible text, and a
three-dimensional visual experience. Virtual designs
provided a good base, but the Kinetic Vision team
wanted to provide a tangible way to communicate
the AeroFlexx design to customers.
“We were really trying to push the envelope
with a concept we were finding very difficult to
communicate visually, or with 2D renderings,”
explained Senior Industrial Designer Derek Rund.
For the team at Kinetic Vision, the J55 Prime came in at
the ideal time.
“The J55 Prime was so perfect for this project, we
couldn’t not use it,” said Rund.
Although D’Souza was initially hesitant about the
use of 3D printing, a single sample print changed
“I was expecting something like SLA – I’ve seen
many parts made that way, and I thought that [the
J55 Prime] couldn’t be that different,” D’Souza said.
But then Kinetic Vision sent him a photo of an
AeroFlexx sample printed on the J55 Prime. “What really
caught my attention was the ability to showcase
the unique features of the AeroFlexx package, like
the transparency and color,” D’Souza said. “In the
past it was always hand painting or a sticker.”