A recent survey of U.S. workers found 96%
believe a pleasing smile is an important aesthetic
feature. For many, however, achieving this
winning smile requires a treatment plan to
overcome orthodontic issues, namely braces.
But the negative aesthetics associated with
metal braces, as well as perception of the
significant discomfort and pain associated with
them has helped fuel the rise of clear aligners.
Notably, studies indicate that clear aligners are
associated with less pain of treatment and less
impact on quality of life.
Consequently, the rise of clear aligners as a
treatment method for crooked teeth is poised for
explosive growth, both in the U.S. and globally.
Estimates point to an expected compound
annual growth rate of nearly 13% for the clear
aligner market for the period 2016-2020. The expansion and acceptance of aesthetic
procedures, growth in disposable income, and
procedural availability, all contribute to these
projections. North America is the largest market
and is expected to account for more than 63%
of the total market share by 2020. Specifically,
clear aligners which dominate this segment, are
forecast to generate revenue of roughly $2 billion
Clear aligners are a valid treatment option for six
million of the estimated 10 million orthodontic
cases each year. However, to date, the current
clear aligner market leader has captured only
nine percent of those six million cases.
This means it is a critical time to enter this
market, as large suppliers and manufacturers
in the dental industry who are early to market
with clear aligner production have the potential
to capitalize on this high-growth industry. Both
established labs and new entrants to the market
can benefit from this growth by taking advantage
of scalable, 3D printing solutions which offer
an alternative to large-investment 3D printers.
Regardless of the size of your current lab, there
is significant opportunity to capitalize on the
projected explosive growth in the clear aligner
market in the next few years.