Aaron Pearson
Vice President of Public Relations

Objet is currently demonstrating how its 3D printing technology is used in the design stage of LEGO products at this year's LEGO® World 2012, 16th – 19th February, Bella Center, Copenhagen.

Objet is exhibiting 3D printed samples including LEGO Minifigures and LEGO bricks.

Kenneth Wested Laursen, Head of the LEGO Prototyping Department, commented on the process, “The LEGO brick is born digital on a computer as a CAD drawing and is converted into a physical brick during the manufacturing processes. The Objet 3D printer is a critical component in the LEGO development phase. It helps us in getting physical elements for checking the design, build-ability and functionality at a very early point in production.”

You can read the full Objet Press Release here. The video below, kindly provided by LEGO, shows some of their designers rapidly prototyping parts for Disney PIXAR's Lightning McQueen model on the Objet Eden 3D printer.